Did you know that in order to drive better brand awareness, you need to set aside your traditional marketing hat and run things with more heart? Yes, revenue or recognition might be the purpose for driving your brand, but you don't get there…
Isn't it true that the TV commercials that stood out the best are those that tell a story? Whether if it is something funny or one that hits right at the heartstrings, it is the ones that has a narrative which often goes…
"A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer's decision to choose one product or service over another." -Seth Godin Have you ever wondered how one person can sell the same thing better than…